PR & Influencer Manager - Surrey

PR & Influencer Relations Manager – Luxury Beauty 

Hybrid working, head office nr Richmond, Surrey

Salary circa £50 - £55K plus discretionary bonus, product allowance

Are you passionate about the world of luxury beauty and have a flair for creating captivating social media strategies? Do you have experience of managing influencer relationships?

We are seeking a dynamic and creative Social Media and Influencer Relations Manager to join our prestigious luxury beauty client. You will be responsible for crafting innovative social media campaigns, building and nurturing relationships with top-tier influencers, and driving brand awareness across multiple platforms. If you have a keen eye for trends, a deep understanding of the beauty industry, and the ability to elevate brand prestige through powerful storytelling, we would love to hear from you.

Responsibilities include:

• Promote brand image via social and influencer activity.
• Plan and implement the social and influencer strategy.
• Generate consistent brand news and high-impact brand mentions across digital platforms for maximum exposure on a portfolio of brands.
• Manage the budget for specific media and Influencer campaigns and events.
• Continually advise the Manager on updates to plans and ensure a dynamic and agile way of working, in order to react to changes – both company and industry wide.
• Build and maintain a strong social, VIP and influencer network.  
• Nurture existing media/ influencer relationships and source new talent.
• Produce in-depth quantitative and qualitative written reports using performance metrics.
• Strong communicator with the ability to lead with influence across different areas of the business to ensure a 360 approach to launches.
• Generate creative ideas and put together impactful presentations for company conferences, as well as delivering the presentations to the wider team.
• Manage the social media content for the company Instagram account including calendar creation, copywriting, shooting images as well as uploading and answering requests.

Candidate specification:

• At least 3 years’ experience working in a social and influencer role
• Strong connections with influencers and talent agents
• Previous success in converting plans into real results
• A deep understanding of social media trends
• A track record of successful campaign management
• Experience in collating and analysing information to determine success and insights
• Social media account management, community management and content creation
• Affiliate programmes and CRM.
• Excellent personal presentation and interpersonal skills.
• Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok, SnapChat etc.) and current trends
• Creative, proactive, and with the ability to employ initiative
• Highly organised, with excellent attention to detail
• Strong ability to network and foster relationships at all levels, as well as work collaboratively across functions
• Self-motivated, deadline focused and enjoys a fast paced, commercial environment
• Proficiency in Word, Excel, PowerPoint, Photoshop
• Experience of working with analytical tools e.g. Tribe Dynamics, Tagger and Creator IQ